One major new trend in fashion is a combination of sportswear and leisure wear known as athleisure. Its concept dates back to the 21st century when a growing interest in fitness and wellness led to the adoption of more comfortable and fashionable clothing. As working out became a lifestyle, it became obvious that there was a need for clothing that could also be worn outside of the gym. Clothing such as yoga pants, sports bras, and stylish sneakers are now designed for the gym and everyday activities, epitomizing this fusion of leisure and athletic apparel.
The wide acceptance of athleisure is in line with a global trend towards clothing that looks good but is also functional. Comfort, once neglected by aesthetic-driven designs, is now being cared for by fashionistas as they look for ways to make activewear attractive. The shift is greatly being received by top pillars of the industry, like Lululemon and Nike, who dominate the sector by frequently releasing new collections targeted at active people and casual customers.